If a image is truly really worth 1000 words, then what higher way to deliver your corporate logo than with a metaphor? The hyperinflation of information and facts calls for branding techniques that disrupt, “stick,” and bring extra than the literal service or product a corporation gives. A fantastic example of this sort of name is the especially new tour website named Kayak.
First off, the name is unexpected. It offers the listener motive to pause and ask for greater. There is an detail of intrigue in metaphorical names. Kayak? What form of enterprise is that? And here’s wherein it gets true… The comply with up solution suits the call – an on-line travel reserving site which can pass you along, help things go with the flow, streamline your tour plans, get you in your manner, hold matters afloat, live above water, and so forth. And many others. This kind of naming method affords more than a trifling moniker, it provides a whole marketing lexicon to build upon. กระเป๋าBrandName
The equal holds genuine for terrific logo names which includes Amazon, an infinite supply of various merchandise, and Monster, a massive job site with huge numbers of listings. Jaguar highlights the luxurious vehicle’s speed, responsiveness and agility. And when I open my hand, there sits a Blackberry, (which says a mouthful), John Deere, a legacy call, plays off the animal vs. The surname (“Nothing runs like a Deere”). In our very own case, Tungsten highlights our dedication to branding brilliance.
David Ogilvy, the father of cutting-edge advertising, said that the fine thoughts have “legs,” or continual staying energy. Metaphors can provide that sort of long haul emblem persistence. Looking at the definition of metaphor explains why…
Metaphor: “A discern of speech that expresses an idea thru the image of any other object. Metaphors suggest the essence of the primary object through figuring out it with certain qualities of the second item.”
Imagine having your frequent, or incoherent, acronym-ladened organisation call distilled to 1 simple word – a word that expressed a whole idea. Kayak, the journey web site, works a good deal better than Expedia, which needs to be explained (specific? Expedite? Pedestrian? Encyclopedia?) or worse yet, heavily marketed.